Post by account_disabled on Dec 10, 2023 2:25:56 GMT -5
What should we remember when choosing a keyword based on which we will optimize the home page? Home page > product list I will venture to say that the TOP search results are not the place for home pages, with minor exceptions of stores offering one product category. Why? When entering a search phrase, dog food, the user expects a range of options to choose from. The search engine will try to provide such a range, directing the results to subpages containing product lists rather than specific products or main pages of online stores.
We do not buy via the home page many online store owners forget that the store's home page is a purely image card, it is rather prepared for people who already know the store's brand and domain and enter it directly by entering its domain. People photo retouching coming from organic results will usually start interacting with the website from category or product pages. The most capacious keyword I would suggest that the home page be optimized based on the most capacious keyword possible, online pet store, online music store, online women's underwear store.
In this way, we inform the search engine boot about the category of the website, indicate its type online store, and do not limit the possibilities of category optimization. Description of the home page home pages of online stores are often a new products, and recommended products. Very, very often, we forget to include a description of our store on the home page. The description allows us to saturate the home page with the selected keyword and its variations. It is worth mentioning at this point that we very often forget about optimizing the store's home page.
We do not buy via the home page many online store owners forget that the store's home page is a purely image card, it is rather prepared for people who already know the store's brand and domain and enter it directly by entering its domain. People photo retouching coming from organic results will usually start interacting with the website from category or product pages. The most capacious keyword I would suggest that the home page be optimized based on the most capacious keyword possible, online pet store, online music store, online women's underwear store.
In this way, we inform the search engine boot about the category of the website, indicate its type online store, and do not limit the possibilities of category optimization. Description of the home page home pages of online stores are often a new products, and recommended products. Very, very often, we forget to include a description of our store on the home page. The description allows us to saturate the home page with the selected keyword and its variations. It is worth mentioning at this point that we very often forget about optimizing the store's home page.