Post by account_disabled on Jan 9, 2024 0:04:45 GMT -5
Last week, Burger King launched very harsh barbs at its rivals in the "Scary Places" Halloween campaign , in which it mocked (according to some, with quite bad taste) the abandoned McDonald's and Wendy's restaurants. However, after that controversial campaign the spirit of concord seems to have taken over the king of hamburgers , which has decided to be unusually magnanimous towards its competitors in a new advertisement recently launched in France. After about a week ago the French Government decreed a second confinement in the neighboring country , Burger King has come out with a surprising printed advertisement under the slogan "Order from McDonald's.
The advertisement , published in the national newspapers L'Équipe and Le Journal du Dimanche and also on social networks , encourages Burger King fans not only to order food at home from McDonald's but also Email Data from chains such as KFC, Domino's or Subway. “We never thought we would ask you to do this,” the ad reads. "But restaurants that employ thousands of people really need your help right now." "Ordering a Whopper is always the best, but ordering a Big Mac is not a bad option either ," Burger King says in its advertisement.
The second confinement on French soil will last for a month and, although it implies the closure of restaurants, they will be able to continue accepting home delivery orders and takeaways. Since a second confinement has also been declared this weekend in the United Kingdom , the campaign launched by Burger King on the other side of the English Channel has also appeared on British soil. In the British version of the campaign, the fast food chain names rival chains such as Taco Bell, Pizza Hut, Five Guys, Leon or Greggs in order to cover them up. Developed by the French agency Buzzman , the campaign was apparently released just three hours after Macron's Executive decreed a second confinement in France.
The advertisement , published in the national newspapers L'Équipe and Le Journal du Dimanche and also on social networks , encourages Burger King fans not only to order food at home from McDonald's but also Email Data from chains such as KFC, Domino's or Subway. “We never thought we would ask you to do this,” the ad reads. "But restaurants that employ thousands of people really need your help right now." "Ordering a Whopper is always the best, but ordering a Big Mac is not a bad option either ," Burger King says in its advertisement.
The second confinement on French soil will last for a month and, although it implies the closure of restaurants, they will be able to continue accepting home delivery orders and takeaways. Since a second confinement has also been declared this weekend in the United Kingdom , the campaign launched by Burger King on the other side of the English Channel has also appeared on British soil. In the British version of the campaign, the fast food chain names rival chains such as Taco Bell, Pizza Hut, Five Guys, Leon or Greggs in order to cover them up. Developed by the French agency Buzzman , the campaign was apparently released just three hours after Macron's Executive decreed a second confinement in France.