Post by account_disabled on Feb 22, 2024 0:25:04 GMT -5
The world of search. The Moz Story Moz was the first remains the most trusted SEO company. Case Studies Explore how Moz drives ROI with a proven track record of success. New Releases Get the scoop on the latest and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now Search engines dd Dr. Peter J. Meyers By Dr. Peter J. Meyers November Knowledge Graph Eats Featured Snippets Jumps Search Engines Over the past two years weve seen a steady and substantial increase in Featured Snippets on Google SERPs.
In our keyword daily tracking set Featured Snippets have gone from America Mobile Number List about . of queries in November to a recent high of just over roughly tripling. Other data sets with longer tail searches have shown even higher prevalence. Near the end of October farright of the graph we saw our first significant dip spotted by Brian Patterson and Chris Long on SEL. This dip occurred over about a day period and represents roughly a drop in searches with Featured Snippets. Heres an enhanced week view note Yaxis is expanded to show the dayoverday changes more clearly Given the upandtotheright history of Featured Snippets and the investments people have been making optimizing for these results a drop is worthy of our attention.
What happened exactly To be honest when we investigate changes like this the best we can usually do is produce a list of keywords that lost Featured Snippets. Usually we focus on highvolume keywords which tend to be more interesting. Heres a list of keywords that lost Featured Snippets during that time period CRM ERP MBA buddhism web design anger management hosting DSL ActiveX ovulation From an explanatory standpoint this list isnt usually very helpful what exactly do web design buddhism and ovulation have in common please dont answer that In this case though there was a clear and interesting pattern. Almost all of the queries that lost Featured Snippets gained.
In our keyword daily tracking set Featured Snippets have gone from America Mobile Number List about . of queries in November to a recent high of just over roughly tripling. Other data sets with longer tail searches have shown even higher prevalence. Near the end of October farright of the graph we saw our first significant dip spotted by Brian Patterson and Chris Long on SEL. This dip occurred over about a day period and represents roughly a drop in searches with Featured Snippets. Heres an enhanced week view note Yaxis is expanded to show the dayoverday changes more clearly Given the upandtotheright history of Featured Snippets and the investments people have been making optimizing for these results a drop is worthy of our attention.
What happened exactly To be honest when we investigate changes like this the best we can usually do is produce a list of keywords that lost Featured Snippets. Usually we focus on highvolume keywords which tend to be more interesting. Heres a list of keywords that lost Featured Snippets during that time period CRM ERP MBA buddhism web design anger management hosting DSL ActiveX ovulation From an explanatory standpoint this list isnt usually very helpful what exactly do web design buddhism and ovulation have in common please dont answer that In this case though there was a clear and interesting pattern. Almost all of the queries that lost Featured Snippets gained.