Post by account_disabled on Feb 27, 2024 4:38:17 GMT -5
Whether you do it for pleasure, for passion or for work, starting a blog is an exhilarating experience. The weeks of the "gestation" of the project and those of the first publications are the most adrenaline-filled ones: on the street, on the bus, in the bathroom (sigh!) we are constantly followed by an unstoppable vortex of ideas that at first glance seem fantastic, unique and brilliant. Until the time comes to materialize, that is, to draw up an editorial plan that is sensible, rational and functional to the objective of our blog . Because if it is true that power is nothing without control , it is equally true that some topics, however phenomenal they may seem to us, can prove to be absolutely useless for the purposes of creating a successful blog , and of very little interest for the whole rest of the world but, above all, for the range of readers we want to reach. Getting to the point: you have decided to create and manage a blog, and all this is wonderful, but are you clear about your objectives and target audience? Because this is where we need to start to create an editorial planning that works and to understand how to stand out in this ocean of bloggers.
I decided to start a blog: why? There are millions of reasons to start a blog, the main Panama mobile number list ones are: give vent to a personal passion, inform and have our say on a particular topic; become super cool bloggers, go to the most exclusive events that concern the sector we deal with and eat freely; become an "influencer" for a specific sector and earn money by "selling" our (hard-earned) visibility; use the blog as a tool for personal branding , and transform our reader into a "customer" . Online content, in fact, can help us promote our personal activity or the activity of a company, and make our skills in a specific sector known, and gain the trust of those who read us. If you follow us, you will know this and more in this regard: in fact, we have already talked about the advantages of a company blog in a previous article. It is precisely on this last point that we will focus from now on. What is the goal of the blog? Why start a blog Having resolved the issue of the reasons that drive us to write, the important questions arrive, those that will determine the choice of content and style of the blog: what purpose do we need this editorial project? Again, the answers could be different.
Doing “naked” branding We decided to open a blog because we want to make ourselves known, or we want to make our company known, the services it offers and the professional skills of the team that works with or for us. Furthermore, we want to create a dialogue with customers , already acquired or potential, who will leave comments on our articles, an aspect that is anything but secondary: the "voice of the network", in fact, helps us to study the needs of our target, through the advice and requests that arrive from users. Furthermore, it gives us the possibility of creating a direct line with those who follow us: competently answering questions on a given topic and creating a relationship , albeit virtual, with a pool of readers interested in what we sell, means establishing a relationship of trust almost equal to that which the owner of a village shop establishes with regular customers. Create a database of contacts interested in our business Operation better known as lead generation . After creating the blog, in fact, we can invite our readers to subscribe to a periodic newsletter which, in addition to promoting the most interesting articles, will serve us to promote events and promotions connected to our company's activities. But above all, as required by the rules of a good web marketing strategy , it will be the Facebook page connected to the blog that will put us in contact with our potential customers which, through targeted sponsorship of content , will allow us to reach the target of our interest.
I decided to start a blog: why? There are millions of reasons to start a blog, the main Panama mobile number list ones are: give vent to a personal passion, inform and have our say on a particular topic; become super cool bloggers, go to the most exclusive events that concern the sector we deal with and eat freely; become an "influencer" for a specific sector and earn money by "selling" our (hard-earned) visibility; use the blog as a tool for personal branding , and transform our reader into a "customer" . Online content, in fact, can help us promote our personal activity or the activity of a company, and make our skills in a specific sector known, and gain the trust of those who read us. If you follow us, you will know this and more in this regard: in fact, we have already talked about the advantages of a company blog in a previous article. It is precisely on this last point that we will focus from now on. What is the goal of the blog? Why start a blog Having resolved the issue of the reasons that drive us to write, the important questions arrive, those that will determine the choice of content and style of the blog: what purpose do we need this editorial project? Again, the answers could be different.
Doing “naked” branding We decided to open a blog because we want to make ourselves known, or we want to make our company known, the services it offers and the professional skills of the team that works with or for us. Furthermore, we want to create a dialogue with customers , already acquired or potential, who will leave comments on our articles, an aspect that is anything but secondary: the "voice of the network", in fact, helps us to study the needs of our target, through the advice and requests that arrive from users. Furthermore, it gives us the possibility of creating a direct line with those who follow us: competently answering questions on a given topic and creating a relationship , albeit virtual, with a pool of readers interested in what we sell, means establishing a relationship of trust almost equal to that which the owner of a village shop establishes with regular customers. Create a database of contacts interested in our business Operation better known as lead generation . After creating the blog, in fact, we can invite our readers to subscribe to a periodic newsletter which, in addition to promoting the most interesting articles, will serve us to promote events and promotions connected to our company's activities. But above all, as required by the rules of a good web marketing strategy , it will be the Facebook page connected to the blog that will put us in contact with our potential customers which, through targeted sponsorship of content , will allow us to reach the target of our interest.